Marketing and Advertising are two closely related but distinct strategies used by businesses and organizations to promote their products, services, or causes. While they share the common goal of reaching and engaging with target audiences, they employ different tactics and approaches to achieve that goal. Here's an explanation of both concepts:
Marketing: Marketing is a broad and comprehensive strategy that encompasses all the activities a business undertakes to identify, attract, satisfy, and retain customers. It focuses on understanding customer needs, developing products or services that meet those needs, and effectively communicating the value of those offerings to potential customers. Key aspects of marketing include:
